Tourneau Watch Shops: Oh The Locations You will Require To Go! Tourneau Watch Shops: Oh The Locations You will Require To Go! Oh Tourneau, how far you have come from becoming the world's most significant watch retailer towards the equivalent of a fancy candy shop. There was a time when your extraordinary deployment of watch shops was probably the most essential location for a high finish watch to become. Your big distribution of
places carries a few of the greatest brands within the globe. To poor it mainly only looks good. Enter these establishments to become met with mainly sales goons. Like lurking sharks they circle searching for a bite. Enter their lair and reveal something but and instant want to purchase, and be met with an attitude in the likes you will choose to swing a fist at. I've really muttered prior to "you understand that within the occasion I was going to purchase, I'm not going to now, or ever from you." On 1 occasion an enterprising member of their "force" really asked me for a job realizing I was somebody who knew about watches. "Come on Ariel, you'd assist me out when you have a require for me correct?" I kid you not, this really occurred. My empathy sores for these poor chaps. It's 1 factor to not know something about watches, it's an additional factor to become an outright unpleasant presence within the shop. I significantly choose becoming asked for function than coping with 1 of their sales snobs (who've no basis for becoming snobby I assure you). Let me quit for a moment to create a couple of clarifications. 1, I do not have an issue per say with Tourneau. Two, there are many great individuals at Tourneau from sales individuals to managers. Three, I voice these sentiments as a message to Tourneau because I genuinely want them to improve. They have so significantly to function with. Apparently I'm not alone in my feelings. Tourneau knows that times require a changin'. Gone the lovely days of yore when their business model was sufficient. I anticipate that sales are down, compensation for staff is poor, and the only individuals who are hired red party dresses
aren't qualified enough to do the job, and that you will find other issues to boot. It was not until this last year when Tourneau's online presence seemed something more than symbolic (their sites does have a degree of e-commerce present correct now, but it feels wonky). The company needs change. You will find high hopes for newly appointed CEO James (Jim) Seuss. He won't start until March 1st 2010, but he will surely have his function set out for him. The obvious sharing of his name with Dr Seuss got me thinking.... Whosits and whasits, and mechanica galore, this man will require to become a genius to save that ol' shop. Perhaps it's a friendly coincidence that Dr. Seuss's imaginative machinery and artistic creations relied significantly on the imagery of clockwork and gears so frequently. Like the image here from the tale in the Sneetches can James Seuss put efforts within the proverbial Tourneau machine and result with happy (star bellied) output? Seuss has a great history in luxury and global retail. Past placements had high positions at Nike, Cole Haan, Tiffany & Co, and Harry Winston. A statement by Seuss indicates that he "[looks forwardto building the Company's reach as the world's leading watch authority." The implication green wedding dresses
is that he realizes Tourneau is not there correct now. Bonus for them is that Tourneau has preexisting relationships with virtually all major watch brands as well as foot holds across the globe. Tourneau also has a heavy amount of window and foot traffic. Let's just
hope that somebody realizes their sales individuals hiring and training practices require a serious overhaul. Tourneau has a couple of things it seriously needs to do within the short run. First it needs to examine its relationship with the Internet. They require to rely on it as a sales tool as opposed to an afterthought. Like others have done, they require to have a 24 hour "concierge" service where individuals can call in, talk to a qualified expert who can and will sell them watches giving the process that personalized, educated touch. Careful on not making them too pushy with aggressive incentive systems. Do not forget, you are trying to become an "authority" not telemarketers. Related to this, they require to hire less individuals in their shops and location more emphasis in training each individually. Have each person within the shop eventually cover just a couple of brands. Allow them to know 3-5 brands really well, rather than be expect to know everything. Focus on the consultative approach,
make conservation, and do not be a snobby douche towards the consumer. It's OK if they do not purchase a white and black dresses
watch correct then and there. Individuals do not always purchase watches like they do impulse items at the super market like chewing gum. Guess what, Mr. deep pockets over there didn't make his money by spending it all over the location willy nilly. Lastly, Tourneau needs to leverage their presence. Make the shop itself a destination. Have appealing displays, discuss interesting watches and technology. Move away from the crowded, cluttered watch cases where no specific timepiece can standout. Do all this Tourneau, and then let's talk. Until then Mr. Seuss, great luck until March. I'll be seeing you.... Please wear a Cat within the Hat.. hat on your first day of function, I implore you.